The origin of the Löwenbräu brewery dates back to the 16th century. The first certain information dates back to 1524, when a brewery destined to become famous all over the world was born in the "lion's den" (Löwengrube) in Munich. Already in the following years Löwenbräu became the largest brewery in Germany and the one with the largest volume of product exported. DISTINCTIVE ELEMENTS Origin: it is the original beer from Munich. Tradition: it can count on about 500 years of experience in beer production. Symbol: the lion Purity: produced in compliance with the "Reinheitsgebot", the German law of purity, which allows the use of only four ingredients: barley malt, hops, yeast and water.